Autralia: 'It will never happen to me': The problem with road safety campaigns

Welcome.
Today, we want to recommend to those who come to this blog, the newspaper article The Signey Mornign Herald who present a very interesting reflection of how possibly "bloody" campaigns as an attempt to catch the attention of public road users, are not so effective.

To read about it you can follow the following link:
 'It will never happen to me': The problem with road safety campaigns